Heather Tindell founded the American Academy of Aesthetics (AAOA) to address a critical gap in the aesthetics industry: the need for comprehensive, cutting-edge education and training that not only equips professionals with technical skills but also fosters leadership, results driven consultations, innovation, and excellence. After years of success in building and scaling aesthetic practices, Heather recognized that the future of the industry depends on the development of new leaders who are prepared to meet the evolving demands of the field.
AAOA was created to be more than just an educational institution; it’s a transformative experience designed to empower the next generation of aesthetics professionals. Heather’s vision for AAOA is rooted in her deep understanding of the industry’s fast-paced environment and her commitment to cultivating talent that can drive the industry forward. By offering unparalleled training from seasoned medical experts and providing hands-on experience in real-world settings, AAOA ensures that its graduates are not only prepared to succeed but are positioned to lead and given an advantage that no other institutions can offer.
AAOA is Heather’s answer to the industry's need for well-rounded, certified, forward-thinking professionals who can innovate and provide results driven procedures and recommendation while maintaining the highest standards of safety and patient care. It’s about creating a legacy of excellence and setting new benchmarks for what can be achieved in medical aesthetics.
Heather Tindell, CEO
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Heather Tindell, founder of Beverly Hills Rejuvenation Center DFW and Hollywood Med Spa, is a renowned leader and innovator in the medical spa and hormone therapy industry. With over a decade of executive experience and record-breaking sales, Heather’s journey began at the prestigious Beverly Hills Rejuvenation Center (BHRC) in Los Angeles. After licensing the BHRC name, she established BHRC Dallas in 2012, transforming it into the premier hub for hormone replacement therapy and medical spa services in Texas.
Heather’s expertise extends far beyond her initial success. She expanded her impact by opening five additional locations in Dallas and two Hollywood Med Spas in Scottsdale/Paradise Valley, Arizona. Her ventures collectively generated over $80 million in sales, achieving 25% to 45% annual growth and a profit rate five times the industry average. Heather’s strategic vision and commitment to excellence have cemented her national reputation as a trailblazer in the aesthetics industry.
Before launching BHRC Dallas, Heather’s illustrious career included roles in Los Angeles as the host of Adrenaline TV, FOX, and ESPN, as well as a correspondent with the Phoenix Suns and a season regular on Baywatch. Her foray into aesthetics began with Dr. Garth Fisher, known for ABC's Extreme Makeover, where she collaborated closely with Hollywood's elite and royal families. Later, at Dr. Gary Motykie’s practice of "Dr. 90210" fame, Heather achieved a 75% increase in sales within just four months.
Heather’s dedication to the aesthetics field led her to return after a successful stint in product development as Vice President of Marketing and Sales for a global medical and fitness company. As the head of the medical spa division at BHRC, she orchestrated a 2,000% surge in sales, turning the center into Southern California’s top aesthetic clinic within a year. This accomplishment became the catalyst for Heather’s decision to launch her own practice in Dallas.
Recognized as a top female business leader, Heather has graced the cover of Living Magazine and consistently earned accolades, including spots on "Best Of" lists and numerous awards such as #1 Medical Spa West, #1 Medical Spa Middle America, and #1 Hormone Therapy Center in America at Aesthetic Everything's Crystal Diamond Awards.
In 2023, Heather strategically divested her ownership shares in BHRC Dallas to focus on the Phoenix Collaborative, a cutting-edge consulting firm specializing in launching, acquiring, and scaling companies within the dynamic medical spa industry. However, her passion for the field didn’t stop there. With the founding of the American Academy of Aesthetics (AAOA), Heather has dedicated herself to training the next generation of leaders in the aesthetics industry. Her vision for AAOA is rooted in her belief that the future of medical aesthetics lies in nurturing talent, fostering innovation, and setting new standards of excellence. By providing up-and-coming professionals with unparalleled education, hands-on experience, and mentorship, Heather aims to empower them to become industry leaders who will continue to push the boundaries of what’s possible in aesthetics.
With a foundation rooted in the beauty epicenter of Beverly Hills and a proven track record of success, Heather Tindell continues to drive innovation, growth, and excellence in every endeavor she undertakes, ensuring that her legacy extends to the next generation of aesthetic professionals.
Jolanta Cichon, MD
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Jolanta grew up in Poland and graduated from the highly esteemed Wroclaw Medical University. Fortunately for us, Dr. Cichon emigrated to the US after completing medical school and settled in the Dallas/Fort Worth area where she completed her Medical Oncology Fellowship at UT Southwestern in Dallas, Texas. During her career as a medical oncologist, she came to appreciate the ultimate importance of quality of life. Enhancements to one’s physical appearance may elevate their self esteem leading to improved social and professional opportunities. Jolanta, as a founding member AAOA, is serving as our Medical Director where she can contribute to the aesthetic component of our well-being.
In addition to her interests serving the medical community, Jolanta is the mother of two wonderful boys, actively practices yoga and tai chi, has a deep appreciation for her natural surroundings, and is an avid international traveler with a passion for learning languages and experiencing new cultures. As a physician, she follows with keen interest advancements in the science of healthy aging.
Jay Dvorsky
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Jay is an aerospace engineer with over 35 years of experience as a structural analyst for various military and commercial aircraft. After graduating from Bucknell University with a degree in Mechanical Engineering, Jay has lived in several states across the country but has primarily called Texas home since 1990. Currently employed by Gulfstream Aerospace, Jay works on the most prestigious business jets on the market. His extensive experience in a high-stakes, precision-driven industry makes him an ideal business partner for AAOA.
Jay’s deep understanding of rigorous standards, attention to detail, and commitment to excellence aligns perfectly with AAOA’s mission to provide top-tier education and training in the aesthetics field. His 12 years as a Consultant Structures Designated Engineering Representative (DER) for the FAA further demonstrate his ability to navigate complex regulatory environments—skills that are invaluable in helping AAOA train and elevate teams to their fullest potential.
At AAOA, we’re more than just a training academy; we’re your dedicated partner in elevating your team's expertise and performance from skill sets for beginners to experienced technicians. We can move the needle to ensure your team is maximizing every opportunity and client. The consultative process is so important, not only from addressing the concerns of the client, but to formulate long term treatment plans focused on the results your clients needs and wants. Even through the typical hardest part, the consultative/sales, we provide an education that helps achieve success leading you to a life-long and a happy client. Let us be your go-to resource for equipping your staff with the skills and knowledge they need to excel in the fast-paced field of aesthetics. We provide tailored training solutions designed to meet the specific needs of your practice, ensuring your team is always at their best. Together we can drive excellence and innovation in your organization.
